We value relationships & Work-life balance

Leadline Marketing: Leadline is a marketing company in Tulsa, OK composed of expert business and agency leaders alongside next-generation digital talent. We are a full-service marketing company helping clients go to market, grow their businesses and turn marketing into revenue. Our approach is focused on outcomes-based digital marketing producing measurable results for every marketing objective. 

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Our desire is to cultivate a culture of talent development. Thus, our outcomes-focused approach is just as true for our clients as it is for our team. We relentlessly pursue those results. 

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We believe that great input (killer branding, great messaging, solid strategy) equals great output (performance and results). 

Job Description: At Leadline Marketing, we relentlessly pursue results and outcomes for our clients and our staff. The Director of Digital Strategy & Integration is the tip of the spear for managing those outcomes in our digital marketing services ecosystem. This position pulls the strategic thread that ties all activities, processes and strategic development for social media, market places, search, email marketing, retargeting and digital advertising. 

Roles and Responsibilities: 

• Thought leader to both clients and internal teams to ensure a consistent digital experience across campaigns. 
• Collaborate with digital team members to define objectives and develop approaches to solving challenges. 
• Keep abreast of emerging behaviors and technologies and help to educate internal teams about trends, practices, and the newest developments in strategy. 
• Help clients understand, envision, and articulate "digital" as a business strategy aligned with their business goals. 
• Contribute to competitive analysis and identify gaps and opportunities in the marketplace for clients. 
• Create and drive digital strategies that drive consumer action and contribute to the bottom line. 
• Partner with clients to understand goals and KPIs and lead the team to meet and exceed ROI for the clients.
• Assist with presentations for leaders and others to influence the direction and assist with organizational change management for digital needs. 
• Manage the digital teams (social, search, email and digital advertising) to ensure collaboration and growth. 

Qualifications: 

• Minimum of ten years of marketing strategy leadership, including content development, digital marketing, and messaging for B2B sales cycles. 
• Management and/or leadership experience with smaller or larger digital teams. 
• Experience with omnichannel campaign strategy development and management.  
• Data-driven mindset with hands-on experience in planning, execution, optimization, and reporting on results-driven digital campaigns (paid search, display, paid social, organic social, SEO, on-page conversion optimizations, and email campaigns). 
• Strong collaborator who can influence at the executive level and is also comfortable getting in the weeds to solve problems. 
• Excellent verbal and written communication skills to convey market dynamics, strategies, tactics, rationale, and results to internal and external stakeholders. 
• Fully understand the integration between Paid Media and other departments, such as Analytics, SEO, Content, Strategy, Account Management, and Web Development. 
• Strong quantitative, analytical, and organizational skills 
• Experience with digital display and video, paid social, and SEM media tactics. 
• Experience using media planning and performance tools like Google Analytics, Comscore, DoubleClick, etc. 

Qualities:

• Values a culture of talent development and career betterment. 
• Strong leadership skills.
• Ability to think both critically and creatively. 
• Can work with speed, quality and consistent communication.
• Ability to communicate efficiently with team members.
• Ability to work remotely as efficiently as working in an office space.
• Excellent problem-solving skills.
• Ability to organize work efficiently and maximize your time.

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Job Type: Full Time

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Apply below or contact careers@leadlinemarketing.com for further questions.

Leadline Marketing: Leadline is a marketing company in Tulsa, OK composed of expert business and agency leaders alongside next-generation digital talent. We are a full-service marketing company helping clients go to market, grow their businesses and turn marketing into revenue. Our approach is focused on outcomes-based digital marketing producing measurable results for every marketing objective. 

‍

Our desire is to cultivate a culture of talent development. Thus, our outcomes-focused approach is just as true for our clients as it is for our team. We relentlessly pursue those results. 

‍

We believe that great input (killer branding, great messaging, solid strategy) equals great output (performance and results). The Senior Account Executive is key to leading the charge for specific clients and their business objectives, strategies and outcomes. 

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Job Description: Leadline is looking for a Senior Account Executive to manage larger client accounts independently with high-level skills in client relationship management and nurturing, strategic thinking and leading project management efforts through agency processes. They are the frontline with client communication coming into the building and ensure all communication and deliverables leaving the building are approved and up to our standards. 

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Client Relationship Management: We are in the service business. Delivering projects and deliverables to clients with speed, quality and communication is key. Leading effective communication early and often to clients is table steaks for the Senior Account Executive. The position would ensure a high level of quality in those deliverables through QC/QA in a timely manner. Most importantly, they steward the relationship with the client, ensuring the client is heard and their needs are met. 

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Strategic Thinking: The Senior Account Executive is the tip of the spear to ensure the strategy outlined with the client is always at the forefront of every deliverable, piece of content and message. They are the first to point back to the client's objectives and outcomes. 

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Project Management: Quarterback of the process. From assisting with initial proposal creation and/or strategy development, to creating briefs for the team and seeing the project through to the final deliverable. 

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Roles & Responsibilities:

• Assistance with proposal creation and strategy development alongside business development and strategy teams. 
• Lead cross-functional team meetings to assure client strategy and deliverables. 
• Writing of briefs  for creative, development, social and digital marketing services teams. 
• Presenting research, strategy, creative, websites and other high-level concepts or deliverables to clients (from marketing coordinators - CMOs).
• Lead dashboard review meetings with assistance from relevant team members. 
• Serve as the first point of communication for all client calls or emails. 
• Be a steward of the Leadline brand.
• Assist with billing to ensure client invoices match client estimates and proposals. 
• Put in tickets and change orders for adjustments to current projects or ongoing client services.
• Regularly interface with clients at all levels and put them first, listening to, understanding their obstacles and hunting for solutions that are innovative and fresh.

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Qualifications:

• Minimum of 7 years of relevant experience, including at least 5 years of experience as an account executive, senior account executive or similar role. 
• Working knowledge of current marketing channels along with  their best practices and trends. Channels include websites, social media, search marketing, email marketing and other content platforms. 
• Working knowledge of analytics and outcomes-focused terms for digital marketing (i.e. impressions, conversions, lead-to-close ration, lifetime customer value, customer acquisition costs).
• Excellent written and verbal communication skills. 
• Detail-oriented manager who can navigate and execute under tight deadlines.
• An exceptional communicator who knows when to stand your ground and when to compromise.
• Demonstrate excellent public speaking, presentation, and listening skills, with an ability to own the room.
• Solid understanding of strategy and strategic terms (i.e. business objectives, marketing objectives, tactics, outcomes). 

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Qualities:

• Values a culture of talent development and career betterment. 
• Strong leadership skills.
• Ability to think both critically and creatively. 
• Can work with speed, quality and consistent communication.
• Ability to communicate efficiently with team members.
• Ability to work remotely as efficiently as working in an office space.
• Excellent problem-solving skills.
• Ability to organize work efficiently and maximize your time.

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Job Type: Full Time (Hybrid Office/Work From Home Schedule)

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Apply below or contact careers@leadlinemarketing.com for further questions.

‍Leadline Marketing: Leadline is a marketing company in Tulsa composed of expert business and agency leaders alongside next-generation digital talent. We are a full-service marketing company helping clients go to market, grow their businesses and turn marketing into revenue. Our approach is focused on outcomes-based digital marketing producing measurable results for defined marketing objectives. 

‍

Our desire is to cultivate a culture of talent development. Thus, our outcomes-focused approach is just as true for our team as it is for our clients. We relentlessly pursue those results. We are growing our digital marketing team with talented, curious, strategically-focused search professionals. We believe that great input (killer branding, great messaging, solid strategy) equals great output (performance and results). We’d be honored if you considered joining our team. 

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Job Description: We are hiring an SEO Specialist who will be responsible for helping research keywords and provide client search recommendations, competitor search analysis, website SEO audit and recommendation and continued search monitoring and analysis of client digital properties. This will also entail assisting with managing client content marketing strategies, analyze website performance, and collaborate with developers and writers in implementing changes to maximize traffic.

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This position reports directly to the Director of Search marketing and will work across several key areas (copywriting, design, development and account service) to produce foundational search-focused recommendations and executions for multiple clients across a variety of industries.

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Responsibilities:

• Keyword research and optimization on client websites and blog articles.
• Structured data markup and rich snippet implementation.
• Troubleshoot underperforming SEO accounts.
• Keep up to date on SEO best practices, strategies and technologies.
• Reading and diagnosing reports generated from Google Analytics and other reporting platforms.
• Contribute to client-facing dashboards.
• Assist with the creation of Analytic Dashboards.
• Assist in managing website changes.
• Analyze company’s current SEO strategy, competitor landscape, website contents, analytics and paid advertising performance.
• From this analysis, create a comprehensive SEO campaign that improves the company’s website’s ranking on search engines like Google by finding the most popular and relevant keywords used in search engine queries as well as high-traffic, less competitive long-tail keywords to add to company websites to help search engines find those sites and display them to web users.
• Build comprehensive keyword research plans to help find the most important keywords to focus our SEO efforts on.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor and analyze daily performance metrics to understand SEO strategy performance and present key findings.
• Collaborate with others within the marketing department to manage SEO strategy.
• Update content and website links for maximum optimization and search engine rankings.
• Work with web developers to quickly resolve technical SEO issues.
• Employ understanding of search engine algorithms and ranking methods.
• Employ understanding of SEO industry programs, such as Google Analytics and SEMrush.
• Employ knowledge of keyword research and data mining tools.
• Complete competitive analysis of other companies within the industry, including the strength of their SEO and keywords they rank for.
• Employ familiarity with content management systems, preferably including Webflow and/or Drupal.
• Provide a strategy to improve the company’s sites’ click speed by reducing drag, optimizing images, reducing unnecessary code and reducing redirects.

Qualifications:

• At minimum 2 years of experience in search marketing or similar position. 
• Preferred previous experience in ad agency or marketing company. 
• Examples of past work which demonstrates abilities and knowledge in search marketing.
• Ability to receive feedback and collaborate with other team members in a professional manner.
• Proficiency in Word, and/or Google Docs.
• Up-to-date understanding of Google Analytics and search best practices.

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Qualities:

• Passionate about analyzing data and providing insights; being curious. 
• Values a culture of talent development and career betterment. 
• Ability to take creative feedback as a constructive tool to help sharpen skills.  
• Works well independently and as a part of a team.
• Ability to think both critically and creatively. 
• Can work with speed, quality and consistent communication.
• Deal with ambiguity – have a bias for action, but an ability to work cohesively with other stakeholders.
• Ability to communicate efficiently with team members.
• Ability to work remotely as efficiently as working in an office space.
• Excellent problem-solving skills.
• Ability to organize work efficiently and maximize your time.

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An Apple laptop and workstation will be provided for you. We urge our employees to continue to learn and often provide means to do so. Leadline is a growing company with a robust team history of providing marketing services to Tulsa and the surrounding area.

Please note this description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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Job Type: Full Time (Hybrid Office/Work From Home Schedule)

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Apply below or contact careers@leadlinemarketing.com for further questions.