As the expert on your business, you are your greatest content resource.
Your specialized knowledge presents priceless opportunities to engage your audience and drive conversions. Leadline mines your products, projects, experiences and insights for content that will boost your brand and offer value to your customers.
As your digital marketing partners, Leadline aligns your content with your strategic business goals. We provide content services for every digital marketing application:
- Web Design
- Social Media Marketing
- Search Engine Optimization (SEO)
- Technical Documentation
- Case Studies
- White Papers
Great content does not need to be complicated. Leadline coaches you and your team to think about content in terms of short stories that inform or entertain. Start with some basic reflection: What questions are you frequently asked? What customer problems can you solve? What parts of your business make you most proud? Videos are an excellent tool for topics like these. Remember—a simple smartphone recording can be just as effective as a high-budget production.
Although content should reflect your authentic voice, strategy matters. Studies show that nearly half of users will unfollow a brand that shares too many promotional messages or too much irrelevant content. Customers have limited bandwidth and appreciate content that adds value and is easy to digest. Leadline’s 360 Customer Focus helps you strike the right balance while continually driving leads and sales.