The Leadline Story
Leadline President and Founder Chris Cadieux grew up watching his father, Chester Cadieux II, build a regional store chain into the nationwide, billion-dollar company QuikTrip Corporation is today.
Chris has sought to apply his father’s leadership lessons to his work, including his time as QuikTrip’s Director of Advertising. Family circumstances gave Chris the opportunity to retire and join the Board of Directors in 2013.
He quickly discovered retirement didn’t suit him and spent as much time as he could talking about marketing and growing businesses with his colleagues.
In conversations with friend and marketing agency owner Dan Winders, they recognized an innovative opportunity: grow clients’ companies by targeting specific outcomes, managing conversions for them, and maximizing return on marketing investment (ROI).
From this, Leadline Performance Marketing was born and launched in 2020.
Blending decades of advertising and sales experience with creative problem-solving and a resilient outlook, Chris and Dan were able to help Leadline’s first clients leverage digital marketing to offset pandemic setbacks. As business owners, they found success speaking to clients from the business perspective and defining marketing wins by their outcomes and ROI.
Chief Operating Officer Sarah Jordan was among the first employees at Leadline as a senior account executive. Because of her ability to make good decisions and her strategic mind, she rose through the ranks to second in command.
Principal and Director of Business Development Matt Whitman joined Leadline in 2022, adding a wealth of expertise in marketing strategy, customer acquisition and retention. Matt is key to developing Leadline’s client strategies and campaign development.
Today, Leadline is a full service digital marketing agency serving companies across a variety of industries. We’ve grown and changed, but the mission is the same: help clients turn marketing investment into business revenue.
